The Swiss in Singapore

A forest of small and large Swiss entrepreneurs are prospering actively within the shadows of Swiss banks and financiers. There are now nearly 300 enterprising Swiss (among the 4000 officially recorded Swiss on the island) who have been living in Singapore for 2, 10, 20 or even 30 years.

SwissBake is now a well-know swiss brand on the island with 46 bakeries.

The Swiss in Singapore,” a book published by Editions Didier Millet (edm), pays tribute to Swiss pioneers and traces the history of the Swiss in the city-state to the present day. This passionate saga made me want to understand who these Swiss entrepreneurs of today are on this far away island and why they are so innovative.

I had the very good fortune to meet these entrepreneurs who have chosen to live in the “Switzerland of Asia”: Singapore…

The cover book of « The Swiss in Singapore », an anthology of Swiss history

Discover the portraits (in French) of :

Yves Bouvier, CEO of NLC Finearts and Founder of the Singapore Freeport

Xavier Baumgartner, founder of SwissBake

Olivier Roth, CEO of Pro-Data

Marco Preisig, CEO of SwissPro

Jean-Jacques Borgstedt : Swiss pionnier entrepreneur in Singapore. Founder of Asian Tigers.

Le Bon Jus